There was a very interesting article recently in the Harvard Business Review that discussed the inevitable "bad equilibrium" of online dating. For everybody out there who is a little removed from your Macroeconomics 101 course, a "bad equilibrium" is "a strategy that all the players in the system are able to adopt and inevitably converge on, but it won't produce a desirable outcome for anyone." Or more simply, in online dating participants generally choose a relationship style that results in failure.
The premise of their study was that online dating is geared less towards SUCCESS and more towards NOT FAILING, and that analysis of early email exchanges were dominated by safe, and inevitably boring topics which led to diminished interest. Of course it's easy to point out what's wrong in this model, but their study also tested how things might be different if participants were forced away from the "bad equilibrium". The results were fascinating and very much in line with [read more]
For 24 years Kelleher International has set the Gold Standard in upscale, selective, and personalized matchmaking.
